SaaS Copywriting and Content Strategy
Reach your ideal customers and showcase your solutions with help from an experienced tech writer and strategist. Explore my SaaS copywriting experience and see examples of my content.
Creating content to showcase SaaS solutions and address key pain points
Over the past decade, I’ve worked with numerous SaaS providers, from payment software and accounting solutions to compliance automation tools. I use effective inbound strategies and persuasive copywriting to help providers deliver the right messages.
My SaaS content marketing experience includes stints at award-winning digital agencies and as a freelance copywriter and strategist. Creating effective content requires you to address buyer needs and challenges and build trust. That’s where I come in.
Key experience highlights
- Planning and creating copy for SaaS provider website launches
- Developing new brand messaging guidelines
- Crafting multichannel inbound strategies and content plans
- Creating thought leadership content to highlight expertise
- Writing regular blogs/articles to boost SEO and drive leads
- Devising email marketing campaigns and automation flows
- Writing scripts for SaaS product explainer videos
What content services can I offer your SaaS brand?
Whether your SaaS company needs content for GTM strategies, SEO or website/brand refreshes, I can provide both copywriting services and strategic support.
Here are some of the services I can offer SaaS providers:
- Monthly/quarterly content plans and inbound strategies
- Persuasive copywriting for web pages, emails, ads and social
- Search-friendly website content
- Brand messaging and tone of voice development
- Scriptwriting for brand and product videos
- Content audits, SEO/CRO recommendations and optimisation
Just some of the great brands that I’ve worked with
My SaaS copywriting and content experience at a glance
Browse some examples of my SaaS copywriting and content marketing for brands such as Limina, ConnexPay, YouLend and FlexGenius:
Limina ebook guide – created as part of a quarterly content plan. 
Pillar page for a key topic cluster for Limina. 
Downloadable checklist for FlexGenius’ lead gen resources. 
One-pager sales collateral for FlexGenius. 
Screenshot from FlexGenius’ benefits platform explainer video. 
Treviso case study for Nium’s cross-border payment solutions. 
Blogs created for ConnexPay as part of an content strategy. 
Helped Fibonatix revamp its website content, page structure and brand messaging. 
Fibonatix blog about payment chargebacks. 
Product explainer video for EIP. 
Collection of articles/blogs written for EIP for thought leadership and SEO. 
Thought leadership for YouLend about embedded lending in Travel. 
Pain-point-focused product article about financial closing for SAP Fioneer
You can request my portfolio for a broader look at my experience and to see more content examples.
What SaaS companies say about my content…
“I had the privilege of working with Rowland on a B2B sales generation campaign powered by HubSpot. Rowland was passionate and energetic, ensuring all goals were achieved. I’d recommend him for your next project with his fresh thinking and positive insights.”
Get in touch today
If your SaaS business is looking for copywriting or strategic support for its website, marketing campaigns, or sales collateral, get in touch. I’d love to discuss your needs and see how I can help.
Drop me an email:
rowland@craftycontentwriter.com.
Or message me via this form, and I’ll get back to you as soon as I can.
