Rowland Marsh – Freelance Copywriter & Content Strategist
A little about me…
I’m a freelance copywriter and content strategist based in Hitchin, Hertfordshire (near London), helping businesses plan, create and promote content to meet their audiences’ needs.
I have a varied skill set and experience creating content for industries like Financial Services and FinTech, HR, Ecommerce, and SaaS providers across sectors.
Keep scrolling to learn more about my career, services and experience, or drop me a message to discuss a potential project.
I create content to help companies grow and engage audiences
I’ve been crafting content, in one form or another, since 2005, from my early career working for a national newspaper group to recent stints in digital marketing agencies, and now as a freelancer.
During 8+ years working for award-winning HubSpot agencies, I learnt and applied the inbound methodology to connect businesses with their ideal audience profiles. I use my copywriting skills and strategic experience to create content that attracts, engages, converts and delights customers.
Learn more about my experience and the sectors I’ve worked in.
Just some of the great companies that I’ve worked with
How can I help you stand out in a sea of content?
Generative and agentic AI solutions have disrupted the business world, presenting both fresh opportunities and challenges. Each iteration brings more change, possibilities and lower barriers to entry.
So, how do you ensure your brand stands out in a sea of content (especially with so much AI-generated content sloshing around)? By harnessing tools in the right way, for the right purposes, while creating unique content relevant to your ideal customers.
As an experienced UK copywriter and content strategist, I know the value of delivering quality content and demonstrating authenticity to keep audiences engaged and maintain trust. I ensure each piece created has:
- a clear purpose and structure
- follows CRO and SEO best practices
- embodies the brand messaging and tone of voice
- meets your target audience’s needs and intent
Me in numbers…
10 years
inbound marketing experience
6
HubSpot Award wins
70+
companies supported
100s of
pieces of content created
My journey
I’ve created content in various capacities for almost 20 years. For the last decade, I’ve focused on inbound marketing, primarily in the B2B space, helping brands drive leads and boost online presence.
Before going freelance, I was Head of Content at Inbound FinTech (IFT), a leading HubSpot agency, and Content Marketing Manager at Enchant, another HubSpot agency which specialised in email marketing. Previously, I worked for FSCS in multiple roles (including in the Marcomms team) and Express Newspapers, managing promotional activities and creating content for competition pages.
Timeline
2003
Graduated from UEA with a BA Hons in Literature & Philosophy
2005
Joined Express Newspapers
2008
Launched “mobizines” (mobile news apps)
2010
Joined the Financial Services Compensation Scheme
2011
Orchestrated an internal comms piece to celebrate the Scheme’s 10th anniversary
2011–14
Wrote film reviews for Hackney Citizen and had features published in Little White Lies
2015–16
Seconded to FSCS’s Marcomms team
2016
Joined Enchant and became Content Marketing Manager
2018
Moved to IFT as Senior Content Strategist
2019–20
Case studies earned 6 HubSpot Impact Awards
2022
IFT reached Elite HubSpot status (the top tier)
2022
Promoted to Head of Content at IFT
2024
Went freelance as Copywriter & Content Strategist
What clients say about my copywriting and content strategy
Get in touch today
If you need support from an experienced freelance copywriter and content strategist, get in touch. I’d love to discuss your business needs and see how I can help.
Drop me an email:
rowland@craftycontentwriter.com.
Or send a message via the form. I’ll get back to you as soon as I can!
Alternatively, head to my LinkedIn page and connect. 🙌
