HR Content Marketing and Copywriting
Leverage my copywriting skills and inbound knowledge to showcase your solutions and drive more business leads. Explore my HR content marketing experience.
My experience creating insightful content for HR & People Management
I’ve worked with various businesses in the HR and People Management space, including employee benefits platforms and global EOR consultants. I helped them plan and create relevant and insightful content and develop multichannel inbound strategies.
As Head of Content at a leading digital agency and top-tier HubSpot partner, and now as a freelancer, I’ve delivered an array of content marketing solutions, from quarterly strategies and SEO-friendly blogs to email blasts and video scripts.
Key experience highlights
- Produced countless insightful articles, guides and web pages
- Created the copy for an employee benefits software explainer video
- Carried out content audits to optimise pages
- Supported brand refreshes
- Implemented SEO strategies and programmatic content
- Wrote content for sales collateral
Copywriting and strategic services for HR solution providers
I provide tailored content services to amplify your marketing efforts. From persuasive copywriting for ads and email campaigns to content plans, blogs and ebook creation to generate more and better business leads.
Here are some of the services I can provide for your HR business:
- Monthly and quarterly digital content plans
- Content creation for a range of needs and channels
- Persuasive copywriting for brand ads and email campaigns
- Website page content writing
- Brand messaging and tone of voice strategies
- Content audits and optimisation
Just some of the great brands that I’ve worked with
My HR copywriting and content marketing experience at a glance
Get a glimpse of my HR copywriting and content examples. Flick through the slideshow below.
One-pager sales collateral for FlexGenius. 
Downloadable checklist for FlexGenius’ lead gen resources. 
Screenshot from FlexGenius’ video. 
FlexGenius’ product explainer video. 
Article for REBA, in partnership with FlexGenius. 
Thought leadership blog for EOR services provider Atlas. 
Employee Experience Playbook for Tivian. 
Created various blogs for Tivian as part of an inbound content plan. 
Snapshot of various blogs created for TopSource. 
EOR for NGOs service page for TopSource Worldwide.
Snippets from content created for FlexGenius, REBA, TopSource Worldwide, Atlas and Tivian. Request my portfolio for more details.
What brands say about my HR content writing and strategy…
“I had the privilege of working with Rowland on a recent B2B sales generation campaign powered by HubSpot. Rowland was a passionate and energetic contributor who ensured all goals were achieved. I’d recommend him for your next project with his fresh thinking and positive insights.”
Get in touch today
If you’re an HR and People Management solutions provider seeking copywriting or strategic support for your website and marketing, get in touch. I’d love to discuss your goals and see how I can help.
Drop me an email:
rowland@craftycontentwriter.com.
Or why not send a message via this form? I’ll get back to you as soon as I can.
