HR Content Marketing and Copywriting
Leverage my copywriting skills and inbound knowledge to showcase your solutions and drive more business leads. Explore my HR content marketing experience.
My experience creating insightful content for HR businesses
I’ve worked with various businesses in the HR space, including employee benefits platforms and global EOR consultants. I helped them plan and create relevant and insightful content and develop multichannel inbound strategies.
As a Content Strategist and Head of Content at a leading digital agency and Elite HubSpot partner, I delivered an array of content marketing solutions, from quarterly strategies and SEO-friendly blogs to email blasts and video scripts.
Key highlights
- Produced countless insightful articles, guides and web pages
- Created the copy for an employee benefits software explainer video
- Carried out content audits to optimise pages
- Supported brand refreshes
- Implemented SEO strategies and programmatic content
- Wrote content for sales collateral
Content creation and strategic services for HR solution providers
I provide tailored content services to amplify your marketing efforts. From persuasive copywriting for ads and email campaigns to content plans, blogs and ebook creation to generate more and better business leads.
Here are some of the services I can provide for your HR business:
- Monthly and quarterly digital content plans
- Content creation for a range of needs and channels
- Persuasive copywriting for brand ads and email campaigns
- Website page content writing
- Brand messaging and tone of voice strategies
- Content audits and optimisation
My HR content marketing and copywriting at a glance
Here’s a taste of the content I created for HR businesses. Flick through and request my portfolio for further examples of my work.
One-pager sales collateral for FlexGenius. 
FlexGenius’ product explainer video. 
Screenshot from FlexGenius’ video. 
Downloadable checklist for FlexGenius’ lead gen resources. 
Article for REBA, in partnership with FlexGenius. 
Employee Experience Playbook for Tivian. 
Created various blogs for Tivian as part of an inbound content plan. 
EOR for NGOs service page for TopSource Worldwide. 
Snapshot of various blogs created for TopSource.
These are snippets from HR solution providers such as FlexGenius (benefits platform), Tivian (employee experience software) and TopSource Worldwide (global payroll & EOR experts)
Check out my portfolio to see the wide range of content I’ve created for growing businesses.
What brands say about my HR content writing and strategy…
“I had the privilege of working with Rowland on a recent B2B sales generation campaign powered by HubSpot. Rowland was a passionate and energetic contributor who ensured all goals were achieved. I’d recommend him for your next project with his fresh thinking and positive insights.”
Phil Wood
Former Sales Director of FlexGenius
Get in touch today
If you’re an HR business or employee solutions provider looking for copywriting services or strategic support for your website and marketing activities, get in touch. I’d love to discuss your goals and how I can help.
Drop me an email:
rowland@craftycontentwriter.com.
Or send a message via the form. I’ll get back to you as soon as I can.
