FinTech and Financial Services Content Writing & Strategy
Want to create unique content that showcases your solutions? Learn about my FinTech and Financial Services content writing and strategic experience.
My experience creating effective content for FinTech start-ups and growing Financial Services companies
I have 5+ years of experience planning and creating content for FinTech providers as a Copywriter, Content Strategist and Head of Content at Inbound FinTech, a leading digital agency dedicated to the Financial Services space.
While working in this complex and fast-evolving environment, I implemented various inbound strategies to help brands drive awareness, leads and customers. I created countless pieces of insightful content powered by the inbound methodology.
Key highlights
- Wrote hundreds of insightful articles, guides and web pages
- Helped Inbound FinTech achieve Elite HubSpot status
- Won 6 HubSpot awards for case studies in this sector
- Finalist in LinkedIn Marketing Awards for lead generation
- Helped launch FinTech startup brands and remittance apps
Finance-focused content creation and strategic services
Tap into my FinTech and Financial Services content marketing experience and strategic skills. I can create quality content for your website and fuel your marketing with compelling copywriting.
Here are the services I can provide:
- Monthly and quarterly digital content plans
- Content creation for a range of needs and channels
- Persuasive copywriting for brand ads and email campaigns
- Website page content writing
- Brand messaging and tone of voice strategies
- Content audits and optimisation
My FinTech & Financial Services content writing at a glance
Get a glimpse of my FinTech and Financial Services content writing and strategy work. Flick through below and request my portfolio.
Planned and created blogs, pillar pages and ebooks for Limina to drive business leads. 
Millbrook Business Finance’s website content. 
Sales collateral for Millbrook. 
Website copywriting for crypto market maker and trading experts Pulsar. 
Blogs created for ConnexPay as part of an content strategy. 
Industry white papers and ebook guides for ConnexPay. 
Created content resources for Fibonatix’s website and channels. 
Product explainer video for EIP. 
Provided copywriting and content optimisation for EV. 
Video scripted for TransferLab’s website and marketing activity. 
Forex Trading Guide for STICPAY. 
HubSpot Services page for Inbound FinTech (IFT). 
IFT’s Lead Generation Strategies Guide. 
Created regular blogs for IFT and its clients. 
Article for Wealth & Finance magazine’s FinTech Awards. 
Infographics for FSCS’s brand awareness campaign.
These are snippets from various content created for Financial Services and FinTech providers like Limina (IMS platform), TransferLab (remittance app), Millbrook (finance lender) and ConnexPay (payment solution).
Check out my portfolio to see the wide range of content I’ve planned, written and delivered for growing businesses.
What clients say about my FinTech and Financial Services content writing and strategy…
“I had the pleasure of working with Rowland for over 3 years. He never ceases to amaze me with his talent and dedication. Rowland has been a driving force behind content creation and optimisation, particularly in branding, ToV and web development.”
Danielle Jacobs
Head of Web Development at Inbound FinTech
“Rowland is a fantastic copywriter that really understands our brand, values and positioning. He’s able to churn out content for our site, app, emails and social media calendar easily. He also provides us with valuable strategic insights.”
Rakesh Shah
Former Marketing Manager at TalkRemit
“It was a delight to work with Rowland, who spearheaded the content and brand strategy for our website. I would highly recommend his freelance services to anyone who is looking for sparkling copy and strategic expertise to take your business to the next level!”
Yvonne McKeown
Head of Marketing at Millbrook Business Finance
Get in touch today
If your FinTech or Financial Services business requires copywriting or strategic support for its website and marketing activities, get in touch. I’d love to discuss your needs and see how I can help.
Drop me an email:
rowland@craftycontentwriter.com.
Or send a message via the form. I’ll get back to you as soon as I can.
