My Content Creation and Copywriting Experience
Learn about my varied copywriting experience across different sectors. I have a proven track record of helping growing businesses create quality content and implement inbound strategies.
Leverage my inbound marketing knowledge and copywriting skills
I’ve been writing copy and creating data-driven content strategies for almost 20 years in various capacities. Over the last 8 years, that has been within digital marketing agencies dedicated to helping businesses grow their online presence.
I was Head of Content at Inbound FinTech, an Elite HubSpot agency dedicated to the financial sector and the Content Marketing Manager at Enchant, another HubSpot agency specialising in email marketing.
Before that, I worked for the Financial Services Compensation Scheme (FSCS) in various roles, including in the Marcomms team for a brand awareness initiative, and Express Newspapers, managing promotional activities and creating competition pages across publications.
I also spent several years as a film reviewer for Hackney Citizen, a local paper, and wrote features for the movie magazine Little White Lies, while building my marketing career.
My sector copywriting experience
Browse these industry overviews and click the buttons to see my sector content creation and copywriting experience in detail.
Digital Marketing
Having spent over 8 years within award-winning digital agencies, I have a deep knowledge of top digital tools and strategies. Plus, I created a wealth of thought-leadership content about the digital marketing world.
FinTech & Financial Services
I have over 10 years of Financial Services experience, at FSCS and Inbound FinTech, the latter a digital agency for the sector. I created content and strategies for 50+ companies, from startups to growing service providers.
RegTech
In the increasingly complex regulatory space, innovative tech solutions are vital to help businesses remain compliant. I’ve helped various RegTech providers boost their brand presence and create insightful marketing.
HR & Employee Engagement
From employee benefits platforms to global HR consultants, I’ve delivered inbound strategies and written a wide range of content for digital campaigns, explainer videos, social media and sales collateral.
Ecommerce
I’ve worked with agencies and tech solution providers in the Ecommerce sector to craft persuasive copywriting and develop content that drives website traffic, leads and customers through inbound marketing.
Publishing
My first copywriting experience in the professional space was at Express Newspapers, promoting telephony services and competitions in OK!, Daily Express and Daily Star (and their weekend supplements).
Just some of the great brands I worked with
My copywriting experience and inbound content work at a glance
Flick through this selection of copywriting and content examples, offering a glimpse of my work for various sectors.
Millbrook Business Finance’s website content. 
One-pager sales collateral for FlexGenius. 
One of over 60 pages optimised for Ruleguard’s website revamp. 
Snippet from numerous webpages created for Inbound FinTech. 
An IT service microsite for Vohkus. 
Example film review for Hackney Citizen. 
Press release to announce Space 48’s Amazon Pay partnership. 
Website content writing for W5 (CX consultants). 
Thought-leadership blog – from regular content created for BSO.
For a deeper dive, you can request my portfolio and see the wide range of content I’ve created for growing businesses.
What clients say about my brand messaging services…
“I’ve had the pleasure of working with Rowland for over three years, and he never ceases to amaze me with his talent and dedication. Rowland has been a driving force behind content creation and optimisation, particularly in branding, ToV and web development.”
Danielle Jacobs
Head of Web Development at Inbound FinTech
“Rowland is a fantastic copywriter that really understands our brand, values and positioning. He’s able to churn out content for our site, app, emails and social media calendar easily. He also provides us with valuable strategic insights.”
Rakesh Shah
Former Marketing Manager at TalkRemit
“It was a delight to work with Rowland, who spearheaded the content and brand strategy for our website. I would highly recommend his freelance services to anyone who is looking for sparkling copy and strategic expertise to take your business to the next level!”
Yvonne McKeown
Head of Marketing at Millbrook Business Finance
Get in touch today
If you need the support of a seasoned Copywriter and experienced Content Marketer, give me a shout. I’d love to discuss your goals and how I can energise your campaigns.
You can email me at rowland@craftycontentwriter.com.
Or drop me a quick message via this form. I’ll get back to you as soon as possible. I look forward to speaking to you!
