I spent 4 years at Express Newspapers, working across the Daily Express, Sunday Express OK! magazine and weekend supplements. My main role was promoting telephony services, such as competitions, racing tips, football alerts and puzzle pages.
Promotional copywriting experience
I built relationships with PR agencies, prize-sourcing companies and service providers, whilst liaising with in-house Editorial teams. My responsibilities included writing copy for marketing campaigns and competition pages.
My role was to drive revenue from Advertising and Editorial space, which was allocated to the Promotions team. This included creating giveaways, promotions and competitions. Campaigns were featured in print and online.
I created digital content too, helping launch the OK! and Daily Star mobile magazines, before editing content for the apps.
Here’s an example of the promotions I created for these national print titles:
If your business needs freelance copywriting services for competitions, promotions, landing pages or email campaigns, get in touch. I’ll be happy to discuss your project!